For job prospects, social media sites such as Glassdoor and CareerBliss have become go to places for company reviews. How much should you trust the company ratings on these sites? Our analysis shows not much. In this blog, HCG research consultant, Izabela Widlak, reveals what she uncovered.
In the case of concerning reviews about your organization or its practices, investigate the reported problem and its root causes. While few negative comments in the midst of positive reviews aren’t likely to do much harm, many negative comments may indicate that there is a greater problem that has to be repaired. For example, repeating comments about lack of opportunities for development may indicate that a company should invest more in training, on-the-job developmental opportunities or mentoring and coaching. While negative reviews indicate there may be a problem, they are unsubstantiated claims and do not necessarily provide a indication of how widespread the problem is likely to be. Have a qualified talent management practitioner conduct a full blown assessment. Analyses of this type are especially worthwhile when the organization has challenges with hiring or retaining high performing employees. When claims are carefully investigated and addressed, it becomes the best measure to prevent negative feedback in the future, as well as increase organizational effectiveness. One option is to openly share on the company's career site how the company is addressing concerns highlighted by ex-employees. More often than note candidates will appreciate the transparency believe the company is trustworthy.
In the quest to learn from bad reviews, don’t forget to learn from the positive ones. Affirmative or unexpected positive reviews can be flattering, but more importantly, they may allow the organization to learn about its strengths and about the aspects of employment brand that has been valued by employees. Again, communicate this on your careers site.
In the quest to learn from bad reviews, don’t forget to learn from the positive ones. Affirmative or unexpected positive reviews can be flattering, but more importantly, they may allow the organization to learn about its strengths and about the aspects of employment brand that has been valued by employees. Again, communicate this on your careers site.